Our Mission is to create the most comprehensive link between the general business community and the Hispanic people of California, in any area served. By providing high quality directories in our zones of distribution, we are the premiere bridge giving Hispanics the ability to easily choose goods and services available in a language friendly medium.

DISTRIBUTION

After seventeen years of publication, we have our distribution down-to a “science”. We use a system of strategic placement of racks of various sizes. The racks are placed in what we call “Hispanic-zones” of high traffic flow. This allows for the most efficient and practical distribution of books. From major supermarkets to the waiting rooms of our clients (at request), we feature display racks that visibly show our books in an easy-to-access and grab manner. When people take a book home, it has the respect that brings value to our clients.

EDITION/County		POPULATION		COPIES	DATES
		Hispanic	Total	*Projected	Deadline	Dist
BAKERSFIELD Kern	Total	275,000	695,000	60,000	TBA	TBA
BAY AREA Marin San Francisco San Mateo	Total	30,000 115,000 163,000 308,000	259,000 815,000 742,000 1,816,000	100,000	TBA	TBA
CENTRAL COAST Monterey San Benito Santa Cruz	Total	200,000 27,000 72,000 299,000	422,000 56,000 269,000 747,000	60,000	TBA	TBA
EAST BAY Alameda Contra Costa	Total	288,000 177,000 465,000	1,516,000 996,000 2,512,000	100,000	TBA	TBA
NORTH BAY Lake Mendocino Napa Solano Sonoma	Total	7,000 15,000 31,000 73,000 84,000 210,000	62,000 91,000 131,000 415,000 482,000 1,181,000	75,000	12/09	4/10
SAN DIEGO San Diego	Total	789,000	2,955,000	150,000	TBA	TBA
SAN JOAQUIN VALLEY Merced San Joaquin Stanislaus	Total	100,500 190,000 156,000 446,500	221,000 620,000 492,000 1,333,000	80,000	TBA	TBA
SOUTH BAY Santa Clara South San Mateo	Total	424,000 82,000 506,000	1,766,000 371,000 1,333,000	100,000	TBA	TBA
Total Counties	20	3,298,500	13,376,000	725,000

*Printing volume subject to projections based on usege.

DISTRIBUTION

EDITION/County

POPULATION

COPIES

DATES